www.tapperpress.com - Tel.: +49 40 278 78 480

Global communication for better understanding

Press office

PR & Marketing Support for small-scale tourism providers in

developing countries  

CONTEXT Tourism is becoming increasingly important to developing countries economy (i.e. Tanzania, Kenya, Vietnam), but it calls for an infrastructure that is up-to-date and promotion activities to reach the clientele in the West

OBJECTIVE Building up small- and middle scale business’ participation in the tourism sector. Strengthen its promotional outreach and thus enhancing social and economic development

TAPPERPRESS ASSIGNMENT As tourism and communication experts we support, advice and train small-scale tourism entrepreneurs how to modernize their service package and how to market and promote it in the West

Tourism, with its strong ecological and cultural potential, is of strategic importance to many poor countries enabling them to diversify their economy and at the same time to promote their culture, local entrepreneurs and small, middle and large scale businesses. Tourism promotion helps alleviating poverty and fostering sustainable development as expressed in the Millenium Development Goals of the United Nations.

Modern tourism concepts – how to “sell yourself”

We advice hotel and restaurant owners, tour agencies, specialised tourism service agencies such as safari guides, souvenir sellers, taxi drivers, craft maker, artists and their umbrella organisations such as private or public tourism associations how to enter a market in developed countries and how to form and sustain long-term business relations.

Jargon-free workshops

Experienced journalists and PR trainers of tapperpress, with a long track record in developing countries, teach marketing strategies and how to work with the media. The aim is to enable small business holders to identify their potential and to develop a competitive product. They learn about international standards in the tourism industry, tourists expectations, and finally, how to tap into tourism growth in their respective countries by means of marketing and promotion.

Example of training modules of TEP (2-week-course)

Making your business fit for worldwide tourism

• What kind of standard do western tourists expect
• How to promote your company on the Internet
• Web-Site design and text – website concepts
• How to identify your unique selling point (USP)
• Whom to approach, how and why
• How to initiate and maintain e-mail mailings and correspondence

How to adapt modern promotion and marketing strategies

(3-day-workshops)

• Press releases: What to write and how to write it
• Press mailings: How to work with support agency in Germany
• Press kits: What belongs into such a kit
• Visual material and audiovisual material: create your own story
• Press fam trips: Organized by support agency in Germany
• Journalistic PR as promotional tool

The TEP qualifies for public funding. Please contact us for more information

Developing through tourism:

a chance for women:

Tourism enhancement program for developing countries (TEP).

„What sells? Learn about tourist expectations and tap into tourism growth”

Andrea Tapper

TOURISM ENHANCEMENT PROGRAM (TEP)